Production is the process of creating video by capturing moving images (videography), and creating combinations and reductions of parts of this video in live production and post-production (video editing). In most cases the captured video will be recorded on the most current electronic media such as SD cards. In the past footage was captured on video tape, hard disk, or solid state storage. Video tape capture is now obsolete and solid state storage is reserved for just that, storage. It is now distributed digitally in formats such as the Moving Picture Experts Group format (.mpeg, .mpg, .m4p), QuickTime (.mov), Audio Video Interleave (.avi), Windows Media Video (.wmv), and DivX (.avi, .divx). It is the equivalent of filmmaking, but with images recorded digitally instead of on film stock.
Branded content (also known as branded entertainment) is a form of advertising that uses the generating of content as a way to promote the particular brand which funds the content’s production.
Reality television is a genre of television programming that documents supposedly unscripted real-life situations, and often features an otherwise unknown cast of individuals who are typically not professional actors, although in some shows celebrities may participate. It differs from documentary television in that the focus tends to be on drama, personal conflict, and entertainment rather than educating viewers. The genre has various standard tropes, including “confessionals” (also called talking heads or interview segments) used by cast members to express their thoughts, which often double as the shows’ narration. In competition-based reality shows, a notable subset, there are other common elements such as one participant being eliminated per episode, a panel of judges, and the concept of “immunity from elimination.”
Digital content is any content that exists in the form of digital data. Also known as digital media, digital content is stored on digital or analog storage in specific formats. Forms of digital content include information that is digitally broadcast, streamed, or contained in computer files. Examples include: Video – Types of video content include home videos, music videos, TV shows, and movies. Many of these can be viewed on websites such as YouTube, Hulu, CBS, and so on, in which people and companies alike can post content. However, many movies and television shows are not available for free legally, but rather can be purchased from sites such as iTunes and Amazon. Software – In recent years, there has been an increase in access to freeware. Examples of this include free computer software such as Mozilla Firefox, and operating systems such as Linux distributions. Many applications such as Facebook and YouTube also provide users with functionality to post and share free content online. Audio – Music is the most common form of audio. Spotify has emerged as a popular way for people to listen to music either over the Internet or from their computer desktop. Digital content in the form of music is also available through Pandora and last.fm, both of which allow listeners to listen to music online for no charge. Images – Photo and image sharing is another example of digital content. Popular sites used for this type of digital content includes Imgur, where people share self-created pictures, Flickr, where people share their photo albums, and DeviantArt, where people share their artwork. Popular apps that are used for images include Instagram and Snapchat.
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